V.O.B. - Kicks: Footlocker Europe x Nike Ad with Magdi Fernandes, Alex Nash & Rido

In an effort to promote the Nike Air Max 90 release, Footlocker Europe recently came out with a commercial in conjunction with Nike which presents notable sneaker heads from Europe. The ad features store owners and collectors Magdi Fernandes of London, Rido of Milan and custom shoe designer Alex Nash of London. You can see the sheer level and magnitude of these die-hard sneaker collectors and what they have done with their hobbies to get them to where they are now from this video.