Thursday, August 20, 2009

V.O.B. - Fashion: Gucci Icon: Temporary Pop-Up Sneaker Stores

In hopes of offering a different approach to retail, Gucci will launch their latest pop-up shop style endeavor with their Gucci Icon-Temporary project. Six to seven marquee “tastemaker” events will play host to 2-3 week long pop-up shop including Art Basel Miami and Crosby Street, New York. In addition to sneakers and footwear from the in-line Gucci collection, DJ and music-maker Mark Ronson has designed a special capsule of sneakers with items releasing at each of the different locations. A full press release can be seen on HYPEBEAST.COM

Gucci Icon-Temporary is that method. The flash sneaker store will touch down in six or seven locations around the world where tastemakers gather, such as Art Basil Miami Beach, staying open for two or three weeks in each spot. The first stop on the tour will be Crosby Street in SoHo on Oct. 23. Other stops will include London, Berlin, Paris, Hong Kong and Tokyo.

Gucci Icon-Temporary units will feature 18 exclusive sneaker styles — 16 for men and two for women. Incorporating classic Gucci design elements such as the GG logo and a stylized version of the Gucci red-and-green web detail, each shoe has an embroidered “Limited Edition” label inside and a silver or gold metal dog tag hanging from the laces. Leather tags on shoe laces can be customized and embossed with a shopper’s initials.



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