Sunday, August 15, 2010

V.O.B. - Advertising: World Basketball Festival Display at Niketown New York

Nike is going all in to promote the world’s inaugural World Basketball Festival in New York by completely transforming Niketown New York into a basketball haven. They turned the store into a faux arena with nets, locker rooms, jerseys, and other things you might see if you were on a tour of a basketball arena. Even floating larger-than-life figures of Kevin Durant, Yi Jianlian, Anderson Varejao, and Jose Barea suspended in a clash-of-the-titans type installation.

NikeTown New York
6 East 57th Street
New York, NY 10022


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