V.O.B. - Fashion: Wrangler Blue Bell F/W 2010

Wrangler have made a pretty amazing interactive lookbook for their Blue Bell A/W 2010 range. The interactive part is simple, but just works great. The Wrangler Blue Bell lookbook website allows you to drag the lookbook video frames back and fourth and choose your favorite snap shots to upload via social networks or just download.

The lookbook has a Hollywood movie look and feel to it, featuring some rockabilly and biker styles with acclaimed “anti” model Tony Ward in an industrial landscape. Great way to show the product and to push it out there!

Tony Ward for Wrangler Blue Bell Fall / Winter 2010 Collection from Tony Ward TV on Vimeo.