A relatively newcomer in the vaulted community of luxury timepiece, Bell & Ross set forth a focus on how watches function rather than its aesthetics. Comprised not only of seasoned watchmakers but also aerospace engineers, the design team’s ultimate goal is create timepiece that would truly withstand punishments taken in a real-world environment. Hence, like the aeronautical gauges they’re fashioned after, Bell & Ross considers its timepieces as “instruments” rather than watches.
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