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With the launch of the new Suede Classics, 60 year old sportswear company Puma looked to Paris-based artist Eddek to create a series of wheat pasted posters around Amsterdam and Antwerp. Revolving around the AKINDAGANG crew which features a dozen Dutch-Belgian creatives from Puma’s creative network, the life-sized posters feature the obvious in Puma Suedes on the feet. On August 27th till September 3rd, all the posters will come together in a temporary gallery at the former pornography movie theater Blue Boy/Why Not located in the center of Amsterdam.
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