V.O.B. - Advertising: Nike Sportswear presents 1LOVE: Brooklyn featuring Theophilus London

Posted by L.Wallace @ Vessel Of Beauty 5th August 2010

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Brooklyn-raised rapper, songwriter and producer Theophilus London kicks it off, as the focus of the first 1LOVE episode, in which he gives a tour of the Brooklyn neighborhood he grew up in and uncovers what makes his borough unique.