Friday, August 06, 2010

V.O.B. - Advertising: World Basketball Festival - 1Love Harlem

Posted by Laquarius @ V.O.B - 6TH August 2010



As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Episode 2 features Harlem-raised rapper and XL Recordings artist Ms. Banks. In this new short-film, Miss Banks discusses the streets she grew up on and takes a close look at the original stomping ground that inspires and influences her.

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